Streaming music services have had an exciting Autumn: last month, SiriusXM announced it was acquiring Pandora for $3.5 billion, which would create the “world’s largest audio entertainment company.” Meanwhile, Apple finished its $400 million acquisition of music-recognition service Shazam, and also hired the three founding members of Asaii, a music analytics startup, who are now working for the company’s Apple Music division. With so many shakeups and mergers in the works, which streaming music services are attracting the biggest music fans?
Top-Ranking Streaming Music Services Among Music Lovers
Our Audience Spotlight: Music Lovers report looks so-called Music Lovers, the top 20% of all U.S. adults (ages 18 and over), based on the amount of time they spend per month online with music brands and content. Our list of top-ranking music brands among Music Lovers reveals the ten streaming music services that are most popular among this audience segment. The most popular service is Spotify, which has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand. Pandora Radio comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio, while iTunes comes in third with a 42% reach, and an average of 35 sessions per month. For SiriusXM, Pandora’s second-place ranking offers a lucrative opportunity to reach a new and engaged audience – and present renewed competition with Spotify and Apple’s family of streaming music services.
Interested in more insights about the digital behaviors and demographics of Music Lovers? Download the full report here.
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